Marketing Metrics Database

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

This tool tells you how much you’re spending for each lead you gain.

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.

Customer Effort Score is a metric that gauges the ease of interaction a customer has with a company.

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.

It measures how satisfied customers are with your product, service, or overall experience.

First Response Time, often abbreviated as FRT, is a measure of how quickly your customer service or sales team responds to a customer’s inquiry or complaint.

It’s determined based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague?

The redemption rate measures the number of people who actually use your coupons or take advantage of your promotions.