Marketing Metrics Database

Ad engagement rate encapsulates how often people engage with your ad, which can be through actions such as clicks, likes, shares, comments, or any other measurable interaction a user has with your content.

How many customers you’re losing over a certain period.

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

ROAS answers the question, “For every dollar spent on advertising, how much revenue did we generate?”