Ad Engagement Rate
Ad engagement rate encapsulates how often people engage with your ad, which can be through actions such as clicks, likes, shares, comments, or any other measurable interaction a user has with your content.
Bounce Rate
The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.
Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Conversion Rate
The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Peak Traffic Times
The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors.
Return on Ad Spend, ROAS
ROAS answers the question, “For every dollar spent on advertising, how much revenue did we generate?”
Website Visits
When it comes to measuring campaign effectiveness, website visits are a marketer’s best friend. They not only show the level of engagement with your content but also indicate the reach of your marketing activities.