Marketing Metrics Database

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Click-through Rate, CTR

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
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Conversion Rate

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
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Impressions

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
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Peak Traffic Times

The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors. 
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Sales by Product or Category

The number of units sold for each product or category in a given period. 
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Sell-through Rate

The percentage of units sold versus units received.
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Social Media Engagement

Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement. 
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Stock Turn Rate

This metric gives you insights into how quickly your inventory sells.
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