Marketing Metrics Database

How many customers you’re losing over a certain period.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

This tool tells you how much you’re spending for each lead you gain.

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.

The redemption rate measures the number of people who actually use your coupons or take advantage of your promotions.