Marketing Metrics Database

The average sales cycle is the average time it takes for a prospect to become a customer.

The average amount of money spent each time a customer places an order.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

This tool tells you how much you’re spending for each lead you gain.

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.

The total revenue you can expect from a single customer over the course of their relationship with your business.

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers). 

The redemption rate measures the number of people who actually use your coupons or take advantage of your promotions.