Ad Engagement Rate
Ad engagement rate encapsulates how often people engage with your ad, which can be through actions such as clicks, likes, shares, comments, or any other measurable interaction a user has with your content.
Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Content Conversion Rate
The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.
Conversion Rate
The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Number of New Leads from Content
When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.
Return on Ad Spend, ROAS
ROAS answers the question, “For every dollar spent on advertising, how much revenue did we generate?”
Social Media Engagement
Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement.
Time Spent on Page
This metric provides a measure of the amount of time visitors spend on a particular webpage.