Marketing Metrics Database

The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

This tool tells you how much you’re spending for each lead you gain.

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.

The redemption rate measures the number of people who actually use your coupons or take advantage of your promotions.

Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement. 

This metric provides a measure of the amount of time visitors spend on a particular webpage.