Marketing Metrics Database

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

This tool tells you how much you’re spending for each lead you gain.

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors. 

The redemption rate measures the number of people who actually use your coupons or take advantage of your promotions.

Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement.