Funnel Velocity
How quickly your prospects can travel down the marketing funnel and transform into a successful conversion.
Gross Profit Margin
It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Lifetime Customer Value
The total revenue you can expect from a single customer over the course of their relationship with your business.
Monthly Sales Growth
When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.
Net Profit Margin
The percentage of revenue remaining after all operating expenses, taxes, and costs have been subtracted from a company’s total revenue.
Net Promoter Score (NPS)
It’s determined based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague?
New vs. Returning Customers
The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).
