Marketing Metrics Database

When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.

This metric is a measure of profitability and indicates how much of each dollar of revenue is left over after both costs of goods sold (COGS) and operating expenses are considered.

The areas within a store that customers visit.

The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors. 

The redemption rate measures the number of people who actually use your coupons or take advantage of your promotions.

How many customers are returning to make another purchase.

Resolution time is the time taken to resolve a query or issue raised by your customer.

ROAS answers the question, “For every dollar spent on advertising, how much revenue did we generate?”

ROI is like a scale, balancing your marketing efforts on one side and financial returns on the other.