Marketing Metrics Database

This tool tells you how much you’re spending for each lead you gain.

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.

Customer Effort Score is a metric that gauges the ease of interaction a customer has with a company.

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.

It measures how satisfied customers are with your product, service, or overall experience.

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 

The length of time customers spend in a physical store or on a digital platform.

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.

First Response Time, often abbreviated as FRT, is a measure of how quickly your customer service or sales team responds to a customer’s inquiry or complaint.